The Marketing team at CarePort is looking for a Senior Marketing Specialist to develop marketing initiatives for the health plan market segment. This position is a combination of strategy and execution, leading the way with research and messaging and then running comprehensive multi-faceted campaigns. The Senior Marketing Specialist helps fuel the growth of key markets and segments by incorporating a deep understanding of the market, product and users into the positioning, messaging and tactics designed to resonate with buyers.
Responsibilities
- Assist with the overall strategy and direction of the marketing focus for health plan audiences including events, campaign creation, thought leadership, website messaging, digital marketing and advertising
- Create, implement and manage demand creation and lead generation activities to create brand awareness and generate leads
- Work directly with sales representatives to support their efforts to accelerate the sales process
- Optimize campaigns and tactics based on performance and reporting
- Understand the competitive landscape and serve as a subject matter expert and go-to resource for both acute and post-acute marketing
- Create a range of content including updated sales sheets, collateral and decks to tell the product story
- Collaborate with other members of the CarePort and WellSky marketing teams help move projects forward
Requirements
- Bachelor’s degree, with a focus on marketing preferred
- 5-7 years relevant marketing experience, preferably in healthcare B2B technology
- The ability to be a team player as well as work independently
- Ability to be creative, efficient and productive with minimal supervision or guidance
- Previous experience with marketing technology (Salesforce, Marketo, etc.)
- Excellent interpersonal and communication skills, both verbal and written
- Willingness to travel occasionally
- Experience working with geographically dispersed colleagues
Please submit all inquiries and resumes (in PDF format) to jobs@careporthealth.com
Benefits
- Competitive Salary
- 401(k)
- Health, dental, and vision insurance
- Convenient office location just one block from Boston’s South Station
About CarePort
CarePort, powered by WellSky, improves post-acute outcomes by providing solutions to guide patients to high-quality providers upon discharge and to track patients – and results – in real-time across the continuum. The end-to-end platform bridges acute and post-acute EHRs, providing visibility into the care that patients receive across post-acute settings so that all providers can efficiently and effectively coordinate patient care.
