Senior Marketing Specialist – Health Plans

The Marketing team at CarePort is looking for a Senior Marketing Specialist to develop marketing initiatives for the health plan market segment. This position is a combination of strategy and execution, leading the way with research and messaging and then running comprehensive multi-faceted campaigns. The Senior Marketing Specialist helps fuel the growth of key markets and segments by incorporating a deep understanding of the market, product and users into the positioning, messaging and tactics designed to resonate with buyers.


  • Assist with the overall strategy and direction of the marketing focus for health plan audiences including events, campaign creation, thought leadership, website messaging, digital marketing and advertising
  • Create, implement and manage demand creation and lead generation activities to create brand awareness and generate leads
  • Work directly with sales representatives to support their efforts to accelerate the sales process
  • Optimize campaigns and tactics based on performance and reporting
  • Understand the competitive landscape and serve as a subject matter expert and go-to resource for both acute and post-acute marketing
  • Create a range of content including updated sales sheets, collateral and decks to tell the product story
  • Collaborate with other members of the CarePort and WellSky marketing teams help move projects forward


  • Bachelor’s degree, with a focus on marketing preferred
  • 5-7 years relevant marketing experience, preferably in healthcare B2B technology
  • The ability to be a team player as well as work independently
  • Ability to be creative, efficient and productive with minimal supervision or guidance
  • Previous experience with marketing technology (Salesforce, Marketo, etc.)
  • Excellent interpersonal and communication skills, both verbal and written
  • Willingness to travel occasionally
  • Experience working with geographically dispersed colleagues


Please submit all inquiries and resumes (in PDF format) to


  • Competitive Salary
  • 401(k)
  • Health, dental, and vision insurance
  • Convenient office location just one block from Boston’s South Station


About CarePort
CarePort, powered by WellSky improves post-acute outcomes by providing solutions to guide patients to high-quality providers upon discharge and to track patients – and results – in real-time across the continuum. The end-to-end platform bridges acute and post-acute EHRs, providing visibility into the care that patients receive across post-acute settings so that all providers can efficiently and effectively coordinate patient care. uses cookies to help ensure the best possible experience for users.